trigger - cause something to happen, augmented reality - technology that allows digital information to be viewed 'on top of' something real., overlay - put one thing on top of another., tag up - mark or label something., trickery - dishonesty, seamlessly - When something works so smoothly and efficiently that the user doesn’t notice any transition or change from one state or condition to another., phenomenal - incredible, paradigm shift - This can be thought of as a change from one way of thinking to another, and it’s driven by agents of change., advancements - developments, aura - digital content that is placed on top of reality  on a smartphone screen. ,

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