brand essence - The most fundamental aspect of a brand. It is often possible to express this in a single word or phrase., brand image - How the brand is perceived in the minds of customers and what they associate it with., brand parity - How a product is similar to that of a competitor., brand positioning - How a brand is presented to differentiate it from a competing brand., brand equity - The value that a brand name and symbol adds to a product or a service., brand loyalty - The result of a customer`s decision to always buy a particular brand., brand name - The part of the brand that can be expressed verbally as words, letters or numbers., co-branding - The use of the brand names from two different companies on the same product. , trademark - A word, phrase or symbol that represents a company or identifies a product registered to protect against its use by another party. , power brand - The marketing strategy in which every product in a company`s range has its own brand name.,

BR A2 Pre Intermediate Branding vocabulary

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