Qualitative research collects evidence  - that is about peoples opinions/views about a place/topic.  e.g. walkability survey., Quantitative research collects evidence - evidence that can be counted or measured e.g. counting trees., True Value: the value would be if - you could survey the whole population -> all the streets in Riverside, Accuracy: How close  a measurement - is to the true value - % of streets of survyed, Validity: the suitability of the method - does our research give us the right data to find out about inequality in R, Reliability - this is the - extent to which measurements are consistent., counting the number of vehicles passing is an - example of quantitative research., A bi-polar survey that asked your opinion about a place  - is an example of qualitative research.,

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