beauty appeal - Using attractive people or suggestive images to sell a product., celebrity - Featuring famous people to endorse a product., peer approval - Suggesting that everyone is using this product, so you should too., scientific claim - Claiming evidence or proof to support a product's effectiveness., puffing - Exaggerating the benefits of a product in a vague manner., pester power - Encouraging children to nag their parents to buy something., rebel advertising - Promoting a product as a way to break away from conformity or norms., escape advertising - Promoting a product as a means of escaping from everyday life.,

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