1) What is marketing? a) Gathering and analyzing data about consumers and competitors. b) Creating a unique image and identity for a product or company. c) It is the process of promoting and selling products or services, including market research and advertising. d) Product, Price, Place, Promotion. 2) What are the 4 Ps of Marketing? a) Gathering and analyzing data about consumers and competitors. b) Creating a unique image and identity for a product or company. c) It is the process of promoting and selling products or services, including market research and advertising. d) Product, Price, Place, Promotion. 3) What is market research? a) Gathering and analyzing data about consumers and competitors. b) Creating a unique image and identity for a product or company. c) It is the process of promoting and selling products or services, including market research and advertising. d) Product, Price, Place, Promotion. 4) What is branding? a) Gathering and analyzing data about consumers and competitors. b) Creating a unique image and identity for a product or company. c) It is the process of promoting and selling products or services, including market research and advertising. d) Product, Price, Place, Promotion. 5) What is advertising? a) Dividing a market into distinct groups with common needs or characteristics. b) Paying for media space to promote products or services. c) Short-term incentives to encourage purchase or sale of a product or service. d) It assesses strengths, weaknesses, opportunities, and threats. 6) What is market segmentation? a) Dividing a market into distinct groups with common needs or characteristics. b) Paying for media space to promote products or services. c) Short-term incentives to encourage purchase or sale of a product or service. d) It assesses strengths, weaknesses, opportunities, and threats. 7) What is sales promotion? a) Dividing a market into distinct groups with common needs or characteristics. b) Paying for media space to promote products or services. c) Short-term incentives to encourage purchase or sale of a product or service. d) It assesses strengths, weaknesses, opportunities, and threats. 8) What does the SWOT tool assess? a) Dividing a market into distinct groups with common needs or characteristics. b) Paying for media space to promote products or services. c) Short-term incentives to encourage purchase or sale of a product or service. d) It assesses strengths, weaknesses, opportunities, and threats.

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