The first few words that usually pop into a person's head are marketing is a synonym for ____. Marketing is not just personal selling or even just ____. Most people define marketing in a very limited way. Marketing includes activities such as ____ relations, sales promotion, advertising, social ____, pricing, distribution and many other functions. Companies increased their ____ on marketing dramatically. Nowadays, companies ____ over $15 billion annually on marketing. The function of marketing is to ____ deliver and create value to the consumer. In addition, companies must take into consideration their employees, ____ and society. They spend enormous amounts of ____, money and resources examining the everyday lives of their customers and then create products to fill a need. Marketing is made-up of four "P" ____, Product, Place, Promotion and Price. ____ refers to a physical product or a service. ____ is where the product can be purchased. ____ is the amount a consumer pays for the product. ____ consists of the communication tools used to effectively get the company's message out. The official definition of marketing: "Marketing is a philosophy that focuses on ____ customer satisfaction".

Marketing!

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