Ethos - Credibility and ethics, Pathos - Evoking an emotion, Logos - Logic, Statistic and facts , Call to action - An instruction of what to do next, Metalanguage - Language that is used to talk about language, Target Audience - Who the ad is aimed at, Alliteration - Repetition of the same first sound of a word, Claim - Statement of how the product will provide benifit, Endorsement - A recommendation from someone like a celebrity or expert, Hype - Exaggerated description, Repetition - Repeating a message or idea , Sense appeal - Appeals to senses, sight, touch, taste, sound and smell, Rhetorical question - A question that is asked to provoke thought, Analysis - To try to understand why people made the ad that way, Slogan - A short memorable phrase, Heading - The title, captures your attention, Copy Text - The main body of text, key message, Subheading - The most important information under the heading., Logo - Easily recognisable brand image, Image - Photograph, drawing, animation,
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Media Analysis Keywords
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Suzannah6
Y7
English
Text Analysis
Film and Media
Language Features
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