BRAND - The reputation that a business or it's products have built over time that helps it stand out from it's competitors., LOGO - This is a picture or drawing that is used by a person, group, or company to mark who they are. It is a type of trademark., SLOGAN - This is a memorable motto or phrase., MEMORANDUM - This is a short written message that is usually used within a business to communicate information to employees or colleagues., BRAND EXTENSION - This is when a company uses an established brand name to launch a new product or new product type.., CELEBRITY ENDORSEMENT - The use of a celebrity to promote a brand., ADVERTISEMENT - The promotion of a product by a business., CURRENCY - The official money of a country., COST - The amount of money needed to make, buy or produce something., DISNEY - Company that does holidays, theme parks or makes movies.,

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