Persuasion - ability to cause another to think, say or do something, Modality - how certain you are about something, Objective Language - language of fact, Subjective Language  - emotional or opinionated language, Ethos - relates to ethics , Pathos - a way of making people feel emotional, Logos - relates to logic and reason, Audience - a group of people hearing, reading or watching something, Symbolism - the use of symbols to represent something, Visual literacy - the ability to read, write and create images,

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