Market segmentation - splitting up all consumers into different groups that have similar needs or characteristics, Target market - the specific market segment a business aims to sell to, Demographics - customers based on statistical data relating to the population, e.g. resident or marital status, Market map - a diagram that positions all products within a market using two features, e.g. price and quality, Socio-economic group - a method of segmenting that uses income and class / occupation to classify people,

1.2.3 market segmentation and market mapping

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