SWOT Analysis - A strategic planning tool used to identify and analyse a business's internal strengths and weaknesses, and its external opportunities and threats., Strengths - Characteristics of the business that give it an advantage over others., Weaknesses - Characteristics that place the business at a disadvantage relative to others., Opportunities - External chances to improve performance in the environment., Threats - External elements in the environment that could cause trouble for the business., Market Analysis - The study of the market to identify and quantify business opportunities.,

SWOT Analysis

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