Claim - The author's opinion (what they want readers to believe), Reasons - Why the author has this opinion, Evidence - Proof that the author is correct, Fact - One kind of proof -- something that is always true, Statistics - Number facts that prove the author's argument, Expert quote - When someone with special training says something to support the author's opinion, Counterclaim - The other side of the argument, Rebuttal - The author's explanation of why the counterclaim is wrong, Call to Action - Something specific that the author wants readers to do to make the world a better place, Ethos argument - An argument that uses an expert to influence the audience (Michael Jordan selling basketball shoes), Pathos argument - An argument that uses emotions to influence the audience , Logos argument - An argument that uses logic and evidence to influence the audience,

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