Questionnaires - A set of questions to find out customers’ opinions. They are made up of open and closed questions. , Trials - A product or service is sold for a short time ti test to see whether or not consumers like the product., Survey - Similar to questionnaires., Interviews - Customers are asked questions and the person asking the questions fills in the answers., Focus groups - Is a group interview. It can take place in person or online. People are asked questions or given scenarios and asked their opinions abut a product or service., Observation - Involves watching customers to find out their reactions to certain products or services., Government reports - May consist of general information that is not usually industry specific but can still be useful for a business e.g. consensus.., Internet research - Includes data taken from competitors websites, newspaper articles and social media., Market reports - Are industry specific., Newspapers and magazines - Paper based or online. Information might be on other businesses, trends in fashion and interests that could be used to develop new products and services.,

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