As a result of marketing tricks, customers went nuts for the new product., Getting into the college spurred me on to study harder for the exams., People don't mind working hard if you can tap into their natural desire to do a good job., If people know why they're doing something, they'll be more inclined to spend time doing it properly., Gamification can make people act against their best interests., We offered virtual prizes to coax people into giving us their data., The online store is designed to steer people toward the most expensive products.,

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