Women: The male gaze, Seen in traditional role (housewife), only 16% of this group are media professionals, Feminists say the representation of this group are due to patriarchy, Ferguson, Ethnic minorities: Van Dijk, Seen as deviant, Malik, Represented fairly in reality TV, Seen as underrepresented in the media, Older people: Carrigan - grey pound, Malik - becoming more active in representations, Represented stereotypically (Landis), Contemporary eg. Carl from Up, Young people: Osgerby, Heintz-Knowles - shown as deviant, Seen as vulnerable, Marxists believe tThe group is targeted by advertising as they are perfect customers, Middle class: Seen as over-represented, Glennon and Butsch, Marxists argue this grp have majority view and make up large proportion of media professionals, Upper classes: Nairn, Reiner, Seen as universally positive,
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Summary of group representations
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