Atkinson and Shiffrin (1968) developed the Multi-Store Model of memory (MSM), which describes flow between three ____ storage systems of memory: the sensory ____ (SR), short-term memory (STM) and long-term memory (LTM). The SR is where information from the senses is stored, but only for a duration of approximately half a second before it is forgotten. It is ____, i.e. whichever sense is registered will match the way it is consequently held (for instance, a taste held as a taste). However, if attended to, sensory information moves into the STM for ____ storage, which will be encoded visually (as an image), acoustically (as a sound) or, less often, ____ (through its meaning). STM is thought to have a capacity of ____ items and duration of approximately ____ ____. This capacity can be increased through ‘chunking’ (converting a string of items into a number of larger ‘chunks’, e.g. number 343565787 to 343 565 787). Rehearsing information via the rehearsal ____ helps to retain information in the ____, and consolidate it to ____, which is predominantly encoded semantically. Information can be stored and ____ for up to any duration, and equally has a seemingly ____ capacity.

The Multi-Store Model of Memory (MSM)

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