reach - The number of people who have seen your content, Engagement - The number of reactions, comments, and shares. You can see both the total number for all Page posts , Views - Number of times content has been clicked on and watched., Location - The top cities and countries for your audience, so you can understand just where the likes and followers are coming from., Audience - The breakdown of age groups and gender by percentage , Content - Type of content resonating with your audience., Impressions - Impressions are the total number of times your content was displayed to a unique person., Cost-per-click, or CPC - The amount you pay per individual click on a social ad., Click-through rate, or CTR - An Indication of how often people click a link in one of your posts to access additional content.,

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