Strengths: Strong brand image, Consistent product quality, Experienced management, USP, Patents, Weaknesses: Poor liquidity, High staff turnover, Increasing number of customer complaints, Reliance on one supplier, Long lead time for customer orders, Opportunities: Open a second branch, Expand the product range, Invest in new production equipment, Market development, Threats: High level of competition, Increased industry regulation, Market size predicted to fall , Increase in interest rates ,

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