Market research is the process of gathering information about ____ and ____ . Enterprises analyse this information to make ____ on products and pricing. For example, if an enterprise did some research and found out that their competitor was offering a ____ on their service, the enterprise would need to decide whether to ____ the discount, or better it, or do nothing at all.​ There are two types of market research, ____ and ____ . Primary research involves collecting ____ data that has not been collected before. It does not use information collected and published by others. Primary research is important for an SME because it ____ ____ about existing customers and competitors, which can help the enterprise ____ new customers to increase ____ and profits. The information gathered through primary research can also help an enterprise improve its products & services, which would ____ customer satisfaction, loyalty and spending. Primary research can be carried out through ____ , observations & focus groups.

Secondary Research

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