This includes any memories that are held for durations upwards of 30 seconds. - Long Term Memory , Explicit memories that can be inspected and recalled consciously - Declarative memories, Memories which are implicit in that we are typically unable to consciously recall them - Procedural memories, Refers to any events that can be reported from a person’s life. - Episodic Memory , Memories of specific episodes of one’s life - Autobiographical episodic memory, Involves the recall of past life events - Semantic Memory , One example of this would be riding a bike –you might struggle to consciously recall how to manage the task, but we can [unconsciously] perform it with relative ease. - Procedural Memory, Found that 90% of the participants were able to correctly match the names and faces, 14 years after graduating - Bahrick (1975), Concluded that adult STM capacity averages around 7 (plus or minus two) items. - Miller (1956) “The Magical Number Seven”, Capacity of the STM can be increased through this - Chunking , According to Atkinson and Shiffrin’s multi-store model of memory, information from the senses must be what to enable transfer from the initial Sensory Register to Short-Term Memory (STM) - Encoded, Occurs when the learning of new information interferes with the recall of old information from long-term memory. - Retroactive Interference, When old information stored in long-term memory, interferes with the learning of new information. - Proactive Interference, Examined the effect of proactive interference on long-term memory, in an experiment that resembles Peterson and Peterson (1959). - Keppel and Underwood (1962),

MEMORY - LTM & STM

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