Advertising - a paid, non-personal message communicated through a mass medium, Ethics - standards that define what is acceptable and unacceptable behaviour; it is concerned with what is morally right or wrong, Primary Target Market - the market segment at which most of the marketing resources are directed, Promotion Mix - the various promotion strategies a business uses in its promotional campaign, Sales Promotion - the use of activities or materials as direct inducements to customers, Target Market - the group of customers to whom a business intends to sell its product, Standardised Approach - when a business uses the same marketing strategies in all markets, Relationship Marketing - the development of long-term relationships with individual customers, Corporate Social Responsibility - when businesses consider the interests of stakeholders, society and the environment when making economic and business decisions, Publicity - any free news story about a business,

Year 9 Commerce

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