Easthorpe. - Media transmits myth that masculinity is based on strength, aggression, competition and violence, Edwards - The 'new man' was just a product of advertisers who invented the concept to sell products, Traditional / hegemonic masculinity - Male supremacy, aggression and laddish culture, Complicit masculinity - Describe men who exist passively under traditional masculinity and whilst they don't seek to oppress women they still benefit from the dominance of men, The new man - Males who takes more of a shared role in family, cares about his appearance and is more open with his emotions, Easthorpe - Found men were represented in the media as being strong, competitive and aggressive, Gauntlett - Men tend to take lead roles and act as heros to save women, Welch - Adverts aimed at boys show more activity and tend to be louder showing boys as aggressive. Ones aimed at girls slower, softer and gentle music, Simpson - Coined the term metrosexual man a new way men are presented in the media. Concerned with his appearance, Whannel - Studied representation of metrosexual men in the media by analysing images of David Beckham ,

Male media representations summary

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