Tuchman - Symbolic annihilation of women in the media, Mulvey - Male gaze, Ferguson - Womens 'mags about him, home and looking good for him, Gauntlett (sitcom) - Characters 'different but equal' in Friends (gender), Normative femininity - Women represented as sex objects, Passive femininity - Women and girls accept traditional ideras about how they should behave (submissive, quiet), Assertive femininity - Challenges the male culture and sexist and stereotypical representation, Gill - Women no longer seen as passive recipients of the 'male gaze', Glascock  - Women seen as stronger and more independent e.g. Lara Croft video games, Bristol Fawcett Society - 30% of characters on Cbeebies were women in 2008, Gauntlett (films) - Men seen as heroes, women as damsels in distress who need rescuing, Patriarchal society - Where men have a privileged position in society compared to women,

Female mass media representation summary

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