The act or process of using words, sounds, signs, or behaviors to express your ideas, thoughts, feelings, to someone else'. - Communication by Webster, 'The exchange of information and the expression of feeling that can result in understanding' The role of communication in various media is an important aspect of understanding across languages and platforms - communication by cambridge , suggests that the process of communication is complex and basic at the same time. With a communicator or a sender on one end to the receiver on the other end of the line, however. The effect or impact of the message might affect the relay of communication then suggesting reply or understanding of the first message brought out. - Lasswell Transmission Model 1948, the 'channel' or 'medium' of communication being used. It is said that the channel is as important as the message and the medium will directly affect the message being transmitted if not properly considered. Channels or medium may be an item used in the transmission; a microphone, megaphone or a speaker - shannon-weaver model 1948, defined every factor involved in the process. The skills, attitude and content transmission and considered important in the process. As the model suggest; it is important that both ends have the same level of understanding in terms of the five factors.knowledge of the receiver and sender will affect the - reception model / osgood schramms model, Language is also an important factor in this model same with attitude, social system and culture can be both helpers and barriers to communication as every group of individuals have different sets of these. - reception model / osgood schramms model, is a set of concepts involving the usual and most widely used form of communication both in verbal and non-verbal types. - ten levels of intimacy in communication , or the interference/involvement of technology in the transmission of message or delivery of information. - mediated communication , The ability to read, analyze, evaluate and produce communication in a variety of media forms - media literacy , The ability to recognize when information is needed and to locate, evaluate, effectively use and communication information in its various formats - information literacy , The ability to use digital technology. communication tools or networks to locate, evaluate, use and produce information - digital literacy , are changes in framework of producing something and is brought about by many factors; users needs, technology and availability of resources. - paradigm shift , refers to the time before the existence of written or recorded history of, or existing in the time before people could write. This era is divided into two ages; stone and metal. - pre historic age, can be carvings or engravings in rocks or caves while - petroglyphs, Represent words or phrases through images or symbois - pictographs , This involves the process of arranging or stacking together artistically the stones or big rocks for a certain purpose. - megalithic art, is believed to have two figures on top of the handle that represents the entities that guides one's soul in the afterlife - manuggul jar, which is tradition to indigenous people of northern luzon. This festive ceremony is held to celebrate good harvest and for wedding - canao, pertains to a place where several factories are located or built. - industrial , is a system used for transmitting messages from a long distance along a wire. - telegraph , refers to an object that has electronic components and microchips, which functions once it is connected - electronic age, has UPGRADED what it can offer to CONSUMERS in terms of GADGETS and DEVICES that can make their WAY OF LIFE not only FUNCTIONAL and COMFORTABLE, but also offers endless possibilities - information age, platforms are also made available online, as well as installed applications on the latest gadgets like ipads and tablets. - new media, defined as to those that are used in the early days of media - traditional media, usually one way, linear or through broadcast media - print media, simply defined as media forms that rely solely on computers or mobile devices for distribution. - new age, the ability to ACCESS, ANALYZE, and RESPOND to a range of MEDIA". - media literacy , indicates the knowledge where to find these forms of media. Explore around technology and easily adjust to technological advancements. - access, reflectively and critically think on what has been read, seen, or experienced. - analysis, experience and explore the pleasures of media text, and how these are realized through the language of media. - response , set of rules people on the online community follow as a code of good behavior or good conduct - netiquette, Advertisers use different types of techniques in promotion, which is called - propaganda , recommendation from a celebrity or a known personality, which is promoted to be a user of the product being endorsed. Field a d technical experts are also used to engage consumers and give them an idea that this product is 'expert approved - testimonial , commonly used in advertisements that promotes that 'everyone is using this product and so should you'. - bandwagon , Emotions are triggered in this type of technique. Ads nowadays usually are heartfelt and filled with emotions that the audience would relate to. - heartstring , program capable of searching documents in the web using specific key words. It displays a list of websites by using key words entered in the search field. These usually refers to a computer application that allows you to connect to webpages connected to the information you would like to locate. - search engine, is knowing when you need to find information, where to find it and evaluate, use and communicate it in an ethical manner. - information literacy , is more than just a set of skills, it is a way of learning, a lifestyle that if not properly practiced can easily affect you and your morale values. - information literacy , refers to paper publications such as books, newspapers, magazines, journals, newsletters, and other materials that are physically printed on paper. - print media, a reading material that is usually classified according to two main categories; fictional and nonfictional. - books, contains detailed information about topics of special interests like countries around the world. It also highlights statistical, tabular and general data - almanac , first almanac; - Old Farmer's in 1792., a reference material used to find a words definition etymology, pronunciation, forms syntactical and idiomatic uses. - dictionary , are also alphabetically, each arranged containing meaning and based on its synonyms and antonyms. - thesaurus , collection of maps showing geographic features, political boundaries, including climatic social and economic statistics of a specific area. - atlas, atlas came from - greek mythology; atlas, contains a wide range of articles which appear on the different sections, such as news, business and lifestyle, sports and entertainment sections. - newspapers, uses street slang or short language with an informal approach to writing to trigger readers' emotion. They sometimes tend to be misleading and to sensationalize news in their front pages for more readers. - tabloid, are more serious and written in formal language. They are aiso usually longer in print. - broadsheet, also a periodical publication released weekly, monthly or quarterly. It contains articles on various topics depending on the subject or area the magazine covers. - magazine, contains informative articles and provides accurate reports on specific topics, such as medicine. - journals, is published either weekly or monthly. It can be a Bulletin where the company or institution community. - newsletters , pertains to the official publication of a government institution or organization, which is intended for public notices or listing appointments - gazette , may be a leaflet, or a primer. It contains detailed yet easy to understand graphics. - phamplet, are small books or magazines that contains graphics about products of services offered a company.  - brochures, refers to a printed sheet of paper, which contains information about a product for advertising purposes. - leaflets and flyers, consists of programs produced by television networks and radio stations. - broadcast media, the television is one of the most usual appliances at home. Equipped with an electronic system capable of sending images and sounds by a wire or through space. - television , would be aired in a cinema using projected images using film reels in earlier periods of films. It can be about drama, comedy. horror, action and animation, or a documentary. - films, MTRCB - Movie and Television Review and Classification Board, rating means that the show is for general patronage. Usually given to children and educational shows. - G rating, rating means that the show requires parental guidance. Common rate for soap operas and afternoon game shows. - PG, rating means that strict parental guidance is required as the show may have themes that involves violence, horror and inappropriate language that are not suitable for young audiences. - SPG, widely used service on the internet. It consists of many webpages joined by hyperlinks. - webpages, a user can send information to other people in any part of the world. Through the internet messages will be transmitted as packets of data being decoded by browsers for end-users. - email, allows users to gather information from one document or webpage to another using links in highlighted keywords or buttons. - hypertext , user can interact with another user through real-time chats. - instant message , students can now study online in any part of the world. Students will receive materials from their facilitator or instructor through e-mail or from a portal where the students' needs to sign up an account. Once the proposed account is activated, lessons in the virtual classroom can now be accessed. - distance education , refers to a digital or electronic version of a printed book, which can be accessed with the use of a computer of a gadget. - e-book, in the past, people need to go to the supermarket or department store to buy something. But with the use of internet, consumers can now shop online. - online shopping , interconnects information with communication technologies, computer hardware, networks, and media content To maximize the features of the internet one needs to have stable and reliable connection. - media convergence , 3c’s of media convergence - content, computer, communication , contain the information about the materia you need such as the author name, title of the book, and the section of the library where you can find the material. - card catalog, usually assigned to be produced to attain a bachelor's degree or masters course while ______ would be required to obtain a doctorate degree - thesis and dissertation , using questionnaires with people who are more knowledgeable about a specific topic is more helpful than plainly surfing the internet for data. - interviews , Artifacts and historical items can also be a source of firsthand information in research. - museum, can be a very good source of information if used correctly - internet , include resources that aims to educate audiences about a certain topics in science and technology, geography, space exploration, fashion and others considered informative. - popular publication, Academic or peer-reviewed journal written by professionals or field experts. It also aims to educate their audience in a more scholarly manner. - scholarly publication , Also called professional publications include magazines and newspapers used for advertising and product promotion. - trade publication , is a fiction, which tells about the origin of something. - legend, a narration about the characteristics of the time and place in which the story is told. - folktales, tells a heroic adventure of a main character that sometmes possesses extraordinary powers like the folktale; - epic, this is a story similar with a legend and folktale, but it focuses more on creation. - mythologies , deliver news and information to the readers, may it be on print or via the Internet. - authors and journalists, collaborate with authors and journalists to ensure that the material is well organized and free from content and grammatical errors. - editors, is a group of people or organization that has the same interest or concern with a particular group. - stakeholders, pertains to a group of spectators in a public event. - audience , People engaged in the process of creating and putting together media content - producers, is another way of saying medium. It is the medium for information distribution or entertainment to be interpreted from one group to another. - media , A media producer, which gather information on relevant stories to an audience with an aim to produce an objective view of facts to be shared on air or print. It may write a story for a newspaper or online, or directly broadcasting a coverage on radio or TV. - Journalists, cover a wide array of roles depending on the nature of the company they are working in. Newspaper and magazine editors decide which content is most significant for the publication. - editors, works as proofreaders and check of any error in grammar, layout, font, accuracy and other technicalities - content editors , work in a number of organizations including media outfits, advertising agencies, modelling houses, events and public relations firms. - photographer, are responsible for the artistic direction of a product, they are required to produce presentations, prototypes, promotional tools, video advertisements and other related collaterals necessary to promote the product or services the company offers. - graphic designer , They look for essential day-to-day tasks; help produce content and materials necessary for a specific media outfit. - Runners, researchers or producers (broadcast),, Staffs that are responsible in working with cameras, technical systems. light direction, sound and broadcast. Each staff is required to work on a specific task depending on their expertise or background. - technical staff, Usually works for advertising and news companies. They write or edit convincing and persuasive materials for advertisements, emails, scripts and other marketing-related content. - copywriter , bestows every Filipino the Bill of rights. Giving everyone, organization, or group that violates these rights is subject to legal sanction as it is the State's duty to uphold the law and protect its people. Penalties and fines are given for the abuse and misuse of media and information. - article III of the 1987 constitution , ______ claim that media influences how a child behaves in various ways. - psychologist,

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