____ information is a crucial step in designing advertising campaigns. Once advertisers have gathered information about their target audience, they must ____ together to ____ a link between the consumer ____ and the effectiveness of their ads. To measure the ____ to ads, advertisers often ____ participants to be ____ studied as they ____ the ads that are most relevant to them. ____ a survey, consumers' buying ____ is closely connected with the number of ads they see. This is why advertisers must ____ customers' the exposure to ads and ____ ads that are not performing well.

Business Benchmark Advanced 9. Advertisement Vocabulary

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