Cash inflow - money that comes into the enterprise , Break-even point - moment when income sales cover all the costs, Profit - total income, Deficit - More money going out than in, Loss - Total income is less than the expenditure, Fixed costs - Costs that stay the same no matter the activity of the enterprise , Revenue - All the Manley that comes in form sales, Variable Costs - Costs that increase and decrease with the activity of the enterprise , Anticipating - What costumers demands can change, Marketing - Anticipating, identify and satisfying costumer needs, Costumer retention - Measuring how loyal costumers are, Costumer satisfaction - Costumer are pleased with the product and services , Focus groups - explore the needs, thoughts and opinions , Identifying - finding what costumer shan’t an need though market research ,

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