fixed costs - they stay the same no matter the activity of the enterprise , variable costs - they increase and decrease with the activity of the enterprise , income statement - record of finances of an enterprise over a specific period of time, gross profit - revenue minus cost of sales, net profit - gross profit minus all other expenditures of the enterprise , marketing - will be used to raise customer awarness, improve image of company, help the enterprise reach its target market, customer satisfaction - methods include, number of sales, number of complaints, customer questionnaries and surveys etc, marketing methods - using leaflets, television, radio, magazines etc, sponsorship - Paying of offering something in return for having its name linked with an event, word of mouth - its free personal and honest, but there is no control over what customers say,

unit 8 and 9

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