appeal to ethos - good and right, trustworthy, famous, appeal to pathos - emotion, appeal to logos - logic & facts, common sense argument, weasel words - a fake promise - not REALLY promising , magic ingredient - a special thing makes this product great! , patriotism - buy this if you love your country, snob appeal - this is for fancy rich people / better than everyone else, bribery - getting something extra when you buy, free stuff, rhetorical question - thinking question, statistics - number information, list of 3 - listing 3 related items or ideas, rhyme - same ending sounds (eg tie, cry, buy, eye), repetition - repeating, saying things again,

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