Target Audience Category - Age Range, location, income, gender..., Client Brief includes - Client requirements, media product, print / online, Interpret a client brief using - Mindmap to show content links & connections, Interpret a client brief using - Group discussions, Interpret a client brief using - Mood Boards to plan theme, Client Brief purpose - Identify client wants & project scope, Client Brief purpose - Identify clients expectations, Mood board used by - client to approve, Set designers, graphics team..., Purpose of Moodboard - Set mood, colours, theme and tone, Moodboards used at - Initial planning stage to bring together everyone's ideas, Mood boards physical - sticking images, colours or samples to a board, Mood boards electronically - Graphics or word-processing software, Mindmaps - planning tool showing links and content, Mindmaps physical - Hand drawn, printouts, textures, samples, Mindmaps electronic - Can use sound and video clips, Storyboards used to - plan video or animation over a timeline, Storyboards physically - pen and paper, Storyboards often - generated by hand, Visualisation diagrams - used to design images, logos, graphics, text, Visualisation diagram - plan still images to show what the finished item will look like,

Creative iMedia R093 pre-production documents

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