Competitive Pricing - This is where a business charges similar prices to its competitors, Premium Pricing - Setting prices higher to give a sense of high quality and of being “better than the rest”, Penetration Pricing - Charging a low price to get lots of people to try it before raising prices, Price Skimming - Charging high price for a new product or service and once established the price is lowered to boost sales., Loss leader - Price is set below what it cost to make - aiming to attract customers to other items in store. ,

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