1) What is Customer Immersion Experience? a) Process which covers the customer b) Sensory interactions customer has with a brand or service  c) Builds and maintains the customer relationship 2) What are the main purposes of customer immersion? a) To be the brand leader b) To increase sales & profit c) To market products the right way d) To help launch products e) To get most hits on You Tube f) To lower expectations 3) What do we call an immersive strategy which aims to have a shock effect? a) A dragon strategy b) A showcase strategy c) A give away strategy d) A guerrilla strategy 4) Can you identify a guerrilla strategy out of the following? a) D-Mob b) Lynch mob c) Flash mob d) Mob drop e) Bob stop f) Crash mob 5) What do businesses mostly wish to achieve with immersive customer experiences? a) Increase digital footfall b) Improve customer retention c) Increase revenue d) Better customer service

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