Drawing attention - This is done by providing social proof that the issue is happening., Consistency - Minority stay united and keep same views over time., Deeper processing - People begin to think more about the unjustness or reason behind why there are others wanting change, Augmentation principle - Going to extreme measures to highlight the cause, Snowball effect - More and more people begin to change their views, Social Cryptomnesia - People have a memory that change has occured but not how it happened, Commitment - Augmentation principle – personal sacrifices show minority not acting out of self-interest., Flexibility - Minority should accept reasonable counter-arguments from majority., Minority influence - One person/small group influences one person/small group/large group, Synchronic consistency - All saying the same thing, Diachronic consistency - All saying the same thing for some time, Social Support - The presence of others who resist the pressure to conform or obey help others to do the same, Locus of control - Refers to the sense we each have about what directs events in our lives, Internal LOC - Fate lies in your own hands so better equipped to resist social influence., External LOC - What happens to you is down to luck or chance so no point resisting.,

Leaderboard

Visual style

Options

Switch template

Continue editing: ?