There are ____ that help ____ customers, and by giving customers protection, there is an impact on businesses. Customers are protected by the ____. This act of parliament gives customers protection when they buy ____ , which must be: of ____, as described and fit for purpose. There are also other protections e.g. the right to return a ____ good etc. The impact of these on businesses is mainly that it increases ____. This is because businesses need to ensure their goods meet these standards which often means putting in place strict quality control or ____ systems and will mean there may be ____ when a good has to be thrown out because it does not meet the standard. Furthermore, if a firm consistently does not meet consumer law, it can gain a bad ____ which will eventually hurt ____.

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