Loaded Words - Using words and phrases that have a strong emotional impact., Endorsement - Associating the product or service with a well-known organisation or person., Glittering Generality - Employ vague, sweeping statements that are associated with something desirable., Name Calling - Stating or implying that the competition is wrong or inferior., Plain Folks - Using ordinary people or trying to sound ordinary in order to sell or persuade people., Bandwagon - Stress the idea that most people are doing something and they should too.,

Persuasive Writing: Propaganda Techniques

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