SPEED - how fast it is, WEIGHT - how heavy it is, PRODUCT LIFE - how long a product works, DESIGN - how a product looks or works, FEATURES - the useful things that the product has (e.g. camera) or the things it can do (e.g. talk), UNIQUE SELLING POINT (USP) - something that makes the product different to others, USER EXPERIENCE - what it feels like or how easy it is to use the product, VALUE FOR MONEY - the price of the product vs. the product performance/features,

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