juxtaposition - contrast placed side by side to highlight differences, anaphora - repetition at the beginning of neighbouring sentences, alliteration - repetition of consonants at the beginning of two or more words, metaphor - one thing presented by a word that normally presents something different (no 'as/like'), simile - comparison between two ideas using 'like' or 'as', hyperbole - involves exaggeration to present something as larger, bigger, more important etc. , enumeration - listing of words or phrases, connoted words / connotation - emotional or thematic contect that is associated with a word, pun - humorous play on words that often sound similiar or have two meanings, allusion - a reference to famous historical event, figure or common values, rhetorical question - unanswered question because it is obvious or cannot be answered, climax - words or phrases that become increasingly stronger , personification - a thing or animal is given human attributes, parallelism - repetition of sentence structure,

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