internal source - Information that comes from within the organisation, external source - Information that comes from outside of the organisation, Primary data - Information collected and generated first hand by the organisation, Secondary data - Information that has been collected outside of the organisation, Qualitative data - Thoughts, feelings, opinions are examples of these. This type of data is difficult to measure, Quantitative data - Measurable data, usually in the form of numbers / percentages / statistics,

Take 2: 5.1 Data types and sources [2]

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