advantage - good points or positive side, for instance - for example, appealing to - interested into , in spite of - despite, particularly - especially, to sum up - in conclusion, finally - last of all, moreover - what is more, disadvantage - negative point, commodities - things that can be bought and sold, established - set up, proved , revenue - money made from selling things, misery - a sad feeling, bleak - without hope, cold and cheerless, shabby - worn out, major - important, urge - encourage, pledge - make sure , shuffled off - to walk away without lifting the feet enough from the ground, emotive language - words that activate feelings in the reader such as danger, miserable..., rhetorical question - a question that does not need an answer, to get attention from the reader, personal story - one sentence to tell your own experience to make the argument easy to believe, inclusive language - words such as " us, we and our", expert opinion - a quote by an important person , repetition - to use the same word twice or more, statistics - a Math number such as 90%, 1/4, to make your argument real,

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