Albert Bandura : Bobo Doll experiment, proposed social learning theory, emphasizes the importance of observation learning, children will mimick adult behaviors, Edward Tolman: Developed theory of latent learning, learning can happen when not aware, past learning can reappear in certain situations, John Garcia : studied taste aversion, we avoid food associated with illness, Robert Rescorla: proposed contingency theory, to motivate, we must feel something good is likely to happen, developed "learned helplessnes", individuals will give up if success doesn't seem possible,

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