Aims - An overall goal the business wants to achieve e.g. to become the largest supermarket in the UK, Objectives - Smaller steps a business may take in order to achieve their aim e.g. to increase sales by 20% in 12 months, Entrepreneur - Somebody who takes the risk to start their own business, Profit - Revenue - Costs, Revenue - Price x Quantity sold - how much money a business makes, Breaking Even - Where revenue is the same as costs, Being Ethical - Doing what is right or wrong, Market Share - The proportion of sales a business makes compared to the entire market,

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