Business objectives - What the business aims to achieve, and include survival, profit, growth and providing a service, Market share  - The share of the total market for a product or service and is shown as a percentage, Profit  - The difference between revenue and costs, Satisficing - Making just enough profit to provide the business owner with a decent living. More common in smaller businesses, Success - For a business, can take many forms, including making profit, surviving and providing a good service to customers, Survival - When a business just manages to keep going, Providing a service - Where a business makes sure that the needs of the customers are being met, Finance - A business word used instead of money. The finance needed to start a business is the money needed to do so,

1.4 Aims and Objectives

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