Business objectives - What the business aims to achieve, and include survival, profit, growth and providing a service, Business plans - A simple plan which sets out details on the products or service being sold, where the finance is to come from to start the business, how the product or service is to be marketed, and the market research to show there is a need for what is being sold, Capital  - Money raised to start or develop a business, Market share  - The share of the total market for a product or service and is shown as a percentage, Profit  - The difference between revenue and costs, Resources - The things a business sells needs to make it work, including finance, staff and materials, Markets - Where a business sells its goods and services, Spotting an opportunity - The ability to see the need for a particular product or service that customers need, Success - For a business, can take many forms, including making profit, surviving and providing a good service to customers,

1.2 Business Planning

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