Metaphor - Saying something IS something else, Modality - The degree of certainty: high, medium or low., Evaluative language -  Positive or negative language that judges the worth of something, Emotive appeal - Purposeful selection of words to appeal to audience's emotions, Allusion - Make reference to another person, idea or text in passing, Triplet - Three related ideas to emphasise a point, Repetition - Repeated words or phrases for effect, Metonymy - When something is referred to as a related thing, Alliteration - Repeating the same sound at the beginning of each word, Inclusive language - Including the audience: we, us & our, Direct address - Personal pronouns: you & your, Contention - Your point-of-view of a topic,

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