Audience categorisation: The creation of a profile or classification for the purpose of further understanding the needs of a customer or audience in the eCommerce, marketing, and advertising worlds., Disability: A condition or impairment of the body or mind that makes it difficult for the person with the condition to do certain activities, engage and interact with the world around them., Targeting: The active selection of potential customers that a business would like to promote their offering to. , It is a part of any audience categorisation strategy and involves dividing the market and assessing who might be most suitable. when it comes to marketing said offering(s) to the consumer to purchase., when it comes to marketing said offering(s) to the consumer to purchase., Business goal: The goal of the business, this will generally revolve around conversion (for example, sales)., User goal: The needs, motivations, or desires of the target audience - this could relate to their personal life, career, or other.,

Lesson 1: Introducing audience categorisation

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