Social media can be used by entrepreneurs to collect data and information from COMMENTS, REVIEWS, SURVEYS, POLLS or ONLINE FOCUS GROUPS about their business or to find out about ____ Current ____ can be tracked using ____ and by following popular ____. The greater the ____ on social media, the more likely it is that a business will receive responses to market research. Collecting this type of data is often ____ and cheaper compared with traditional types of market research, such as focus groups or surveys conducted face-face or over the phone. The data can be collected in real ____ and so is more likely to be ____ and therefore more relevant. Businesses can then respond to their ____ immediately. The data can be collected and used to inform business ____.

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