Marketing Mix - A combination of marketing elements to ensure the business is successful in their marketing strategy, Market Segments - Separating customers in a market based on their characteristics , Product - The physical good or service provided. , Place - The location where the product is sold to the customer., Price - The amount charged for the product or service., Promotion - The way in which customers are informed about products available from businesses., Field Research - Finding out about customers needs/wants by carrying out interviews, surveys and observations., Psychological Pricing - A pricing strategy where customers think they are paying less because the price of the product is priced below a round number. For example £2.99, Loyalty Cards - Cards given by businesses to encourage customer loyalty. , Rail - A method of distribution which is seen as the most environmentally friendly option.,

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