1) Public Outrage. A movie or video game release prompts a furious response from the media, churches, and/or the public. Do you agree to tone down the content, or rail against such enforced self-censorship? 2) Disaster on Event. An adventure vacation company suffers the tragic loss of two of its customers on Mt. Everest. Do you succumb to public pressure and cancel future expeditions, or maintain that your clients suffered from bad luck, and resolve to continue providing such high-risk services? 3) The Oil Spill. One of your tankers runs aground and the local coastline is inundated by poisonous oil. This isn’t going to be easy, but how can you reassure your shareholders, handle the public and media, and address the inevitable environmental costs? 4) The Rollercoaster Crash. Two teenagers are badly injured while riding a newly-opened white-knuckle experience at one of your theme parks. Do you close the ride, or perhaps the whole park? For how long? How could you persuade the public that your rides are safe? 5) The Whistleblower. A former employee goes public with allegations of worker mistreatment and poor safety provisions at your company’s factory in Asia. How do you handle the media storm? Do you agree to invest millions in upgrading the factory, or insist that your facilities are safe, according to local codes of practice?

Five Crisis Management Scenarios

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