1) what is a business concept ? a) a clear and concise description of an opportunity b) distinctive aspect c) something that promotes your business  2) a feature is a ? a) a clear and concise description of an opportunity b) distinctive aspect, quality, or characteristic of a product or service c) something that promotes your business 3) what is a benefit ? a) something that promotes or enhances the value of the product or service to the customer  b) a slow business c) bad customer service 4) the process used to test a business concept is called ? a) industry b) target customer c) feasibility analysis 5) a industry is .. a) owner of the company b) a group of businesses with common interest c) a business passed own 6) target customers are? a) shoppers b) family members and friends c) The specific group of people who are the focus of a company's advertisements 7) a prototype is a) a working model of a new product b) a product in stores c) competitors product 8) a competitive grid is .. a) a tool for organizing the information a firm collects about its competitors to see how it stacks up against its competitors b) a grid with recent orders c) a progression of activities that a firm operating in a specific industry performs in order to deliver a valuable product to the end customer. 9) a value chain is .. a) business model b) the purpose of the business c) a progression of activities that a firm operating in a specific industry performs in order to deliver a valuable product to the end customer. 10) what's a business plan ? a) a document that describes a new business and strategy to launch that business  b) a tool for organizing the information a firm collects about its competitors to see how it stacks up against its competitors c) business revenue

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