Innovation - Process of making changes in something established, especially by introducing new methods, ideas, or products, Entrepreneur - A person who sets up a business or businesses, taking on financial risks in the hope of profit., Gap in the market - A place or area that current businesses aren’t serving., Advertising - Drawing attention to a product, service or event in a public way in order to promote sales., Supply - The total amount of a specific good or service that is available to consumers, Demand - A consumer's desire to purchase goods and services and willingness to pay a specific price for them,

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