POSITIVE: Increased sales - some businesses use their eco-friendliness as a USP to attract customers, Reduced costs - some measures can actually reduce costs e.g. wind power or energy saving lightbulbs, Reduced tax bills - governments often give companies a decrease in tax if they can prove they are environmentally friendly. They sometimes also fine those that are not, Receiving subsidies - a subsidy is money given by a government, usually to support the production of a good thing. This is clearly beneficial for firms as it helps them be more competitive, NEGATIVE: Increased costs - raw materials that are environmentally friendly can actually cost more due to the way they are manufactured, Capital / investment costs - cost savings in the long run can only come from high costs in the short run e.g. a business fitting solar panels on it's roof is expensive, Time and resources - being fully environmentally friendly can be time-consuming, costly and involve a lot of paperwork and meeting of standards. This is a lot for a business to consider, especially smaller ones,

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